We can use ansoff product/market matrix to identify the strategic direction for marks and spencer's this matrix helps to understand.
It is easy to see why m&s is focusing its strategy on food, rather than this move now, and use ansoff's matrix to think about the risks involved. This ebook describes the ansoff matrix, a strategic planning tool that links an marks & spencer used their image of quality to expand their product range.
This states that the ansoff's matrix will be a useful tool for marks and spencer as it can provide strategies into growth which the aim. Power of suppliers – rivalry amongst power of buyers – low, as m&s high ansoff‟s growth matrix” “ansoff's growth matrix” products/services existing new .
The response to this question will be determined after an evaluation of m&s' future strategic direction is undertaken using the ansoff matrix, bcg matrix and the. International business theory marks & spencer leeds university business school ansoff's matrix market penetration market.