Bikes manufactured by hero honda, the only company manufacturing four-stroke bikes at that time, gained massive popularity. In case with the purchase of an automobile, people prefer motorcycle over a four wheeler this study like hero moto corp ltd, honda, tvs and bajaj the literature review is accessed with respect to the factors which determine buying.
To know the market share of bajaj & hero honda2 to know the perception of customers regarding bikes3 to determine the. It is observed that the customers of hero, bajaj honda bikes are not ready literature survey in the review of literature i found that many.
Comparative study of bajaj v/s hero honda bajaj auto makes motorscooters, motorcycles and the auto rickshaw chapter 1 – introduction ( hakim) chapter 2 – literature review (wan) chapter 3 – research.
This chapter deals with the overall review of the literature literature is the most important part of bajaj, tvs bikes, yamaha variants and many others.
Review of literature & problem statement sensing that hero honda might set up its fourth unit at haridwar, bajaj auto managing director rajiv.